Joseph Knecht Headshot

Joseph Knecht

CEO & Managing Partner @ Proteus

7120 S. 29th St.
Lincoln, Nebraska 68516

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Achievements, Awards, Special Recognition

  • 2002 Award for doing business with Japan from the Japanese External Trade Organization
  • 2003 Award for Small Business of the Year from the Lincoln Chamber of Commerce
  • 2006 Award for Fastest Growing Company by the Lincoln Chamber of Commerce
  • 2006 Award for 40 Under 40 – Midlands Business Journal
  • Nmotion - Mentor of the year (2013, 2014)
  • 2015 - Founding Chairman of Technology Association of Nebraska (TAN)
  • 2016 - Startup Executive of the Year - University of Nebraska College of Business


Joseph Knecht - #SaaSMaverickJoseph Knecht left New York City with plans to return to Wall Street completing his tour through West Virginia University for his undergraduate degree and a quick stop in Lincoln, Nebraska to earn his Master’s in Business Administration (MBA) from the University of Nebraska - Lincoln.

Connecting with Dr. Muhlin Chen and Dr. Donald Nelson while a student in 1999, Joseph joined their startup software company (today called Proteus) and has yet to leave the heart of the Silicon Prairie. Knecht’s zest for people and approaching challenges differently has since grown into corporate consulting, coaching and mentoring 250+ intra/entrepreneurs. He and his team have helped hundreds of businesses identify and seize opportunities to validate, build and scale b2b software-as-a-service (SaaS) products and companies with multi-million dollar revenues (and growing).

Now leading Proteus as CEO, Knecht guided Proteus to seize shifts in the software industry and develop its powerful and transformative Proteus Cloud Platform which actualizes rapid idea validation, product creation and dynamic growth for clients. Knecht’s guidance helps Proteus's corporate and entrepreneur clients (start-up to Fortune 500) validate b2b SaaS products and corresponding markets- either growing, killing or pivoting the idea. He coaches clients and entrepreneurs to leverage software and "be the disruptor, not the disrupted." His vision has saved companies from being outpaced by competitors and billions of wasted dollars for clients and their businesses.

Joseph has co-founded three companies (Vipa Solutions, Reviewr and ActivationInsights) and has helped guide the Proteus team into venture partner investments in 15 companies. He is active in the international startup ecosystem, a frequent speaker and adviser to many startup and high growth ventures.

Away from the business world Joseph is a devoted husband to his wife Jennifer and spends time hunting, horse showing with Jennifer and enjoying time with family and friends.


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